Brand EK, is the signature label of Ekta Kapoor comprising Indian ethnic wear and exquisite Jewelry. We have made a mark in the world of fashion in a limited time and the brand is available in the online space and also through TV shopping networks. The brand caters to Indian audiences across the globe and aims at capturing an even wider universe.

With the fashion brand, Ekta is helping the modern Indian woman find the route to express her thoughts and beliefs. Brand EK promotes women’s wear with quality ethnic wear at competitive prices. We cater to the upper and higher middleclass audience who want to buy what they see on television, inspired by what the TV characters wear