Interactive Media Group
In a first of its kind attempt from the biggest production house in Asia, IMG aims at developing various properties by using the extensive line up of stars that are a part of the Balaji stable.
The division aims at developing properties like on-ground events, web portals and talent management. Events that can be woven around specific objectives for clients along with even smaller format events including road shows, endorsements, product launches etc.
We have a portfolio of stars that would suit the needs and requirements of various brands and hence can be associated towards fulfilling various objectives for these brands. These stars can help brands break the monotony that has been built in advertising over these years with the use of film stars and cricketers.
Core expertiseExpanding beyond the obviousCelebrity ManagementRiding on the star platform!Marketing Opportunities
Core expertise
- On-Ground Events
- Events featuring Balaji Stars
-Indoor/Auditorium/Ballroom format
-Open air format - Event management
-Acting as an event management agency executing the entire event on ground
-Scripting/creative execution
-Seminars/workshops/round table discussions
Expanding beyond the obvious
- Weddings
- Road shows
- Corporate brunches
- Fashion Shows
- Dealer meets
- Concerts/Award shows
- Creative/Talent workshops
- Promotional activities at malls/public places/colleges
- Others
Celebrity Management
Interactive Media Group, a division of Balaji Telefilms Ltd is an initiative that aims at capitalizing on the talent that Balaji has in its stable in the form of its stars.
These stars have been a part of people’s lives for more than a decade now and have become a force to reckon with. Millions of people across India relate with the characters these stars play and have given them a very special place in their homes.
- Ronit Roy
- Ram Kapoor
- Gautami Kapoor
- Hiten Tejwani
- Gauri Tejwani
- Sakshi Tanvar
- Prachee Desai
- Jay Bahanushali
- Karan Patel
- Naman Shaw
- Mouni Roy
- Yash Tonk
- Akashdeep Saigal
- Karan Hukku
- Dimple Jhangiani
- Wasna Ahmed
Riding on the star platform!
- Endorsements/Talent management
- Extending our celebrities for association with your brands
- Executing TV commercials including creative and shooting
- Opening existing Balaji sets as an avenue for shooting TVCs
- Advertiser Funded Programs
- Vignette
- Contests/Promotions
- Providing our stars as Host or for Judging Or for Performances at events
Marketing Opportunities
- Endorsements/Talent management
- Extending our celebrities for association with your brands
- Executing TV commercials including creative and shooting
- Opening existing Balaji sets as an avenue for shooting TVCs
- Advertiser Funded Programs
- Vignette
- Contests/Promotions
- Providing our stars as Host or for Judging Or for Performances at events
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