Today, the Balaji brand stands on three business pillars the
Television business, the Movies business, and the recently launched
but highly exciting Digital business. Our content-led business model
has helped us deepen our roots while continuously setting new benchmarks
for the industry. We are storytellers at heart and that remains our core expertise.
As one of the pioneers in the creative business, we have always adapted
to the latest trends, portraying characters and stories that are engaging and
emotionally appealing. Over the years, our shows have been regularly dominating
the ratings on Indian television and some shows have also dominated the ratings
when dubbed and telecast in markets internationally. Our insistence on producing
high quality content with extravagant sets helps us create an aspiration among the
viewers and new benchmarks for the industry. We focus on telling stories that strike
a chord with our audiences and which they can easily relate to.
In recent times, we have ventured into newer formats such as finite
series based on mythological-fiction characters, with shows like “Naagin”
and “Naagin 2” to captivate audiences. Our regular daily soap opera format
shows also continue to do exceedingly well with shows such as “Kumkum Bhagya”
which has been running for over 3 years and is set to launch a spin off show.
We launched “Chandra Nandni” during the year which brings together a soulful
story in a historical setting with grand visuals and has been very well received
by the audiences. We are very excited with the way our TV business is shaping up
and going forward the opportunity on Doordarshan will allow us to take our
storytelling to an even wider audience within the country.
In the movie business, we have chosen to focus our energies and
resources into producing movies that are rich in story quality and not just star appeal.
This is now being done through a very diligent creative collaboration process and has lead
to us being very selective about projects we commission. We will focus on bringing new faces
to the industry, as well as stories that fall under new and innovative genres.
Our movies will continue to bring a differentiated cinematic experience
for audiences that have polarised choices.
We are a content-led player and our understanding of the entertainment industry evolves
with the changing dynamics of consumer viewership. To this end, we have introduced the
ALTT OTT platform that is not only a new mode of entertainment consumption, but a
digital channel that airs shows matching the sensibilities of the new internet connected consumer.
We launched ALTT with the strategic intent to build a consumerfacing brand by leveraging our
enjoyable and engaging content, appealing to the tastes of digital audience globally and monetising
the immense potential of original on-demand entertainment. ALTT finally allows us to own the
intellectual property rights and have direct access to our customers. We are very pleased with the
initial response to ALTT and are confident that it can only get better as we go forward
In fact, we are the first such platform to create a set of original premium Indian series
that connect with the modern consumer. Delivered in high-quality and binge friendly format,
the shows are aimed at breaching conventions set on television and being more contemporary.
With shows such as "Karle Tu Bhi Mohabbat” in a story of two opposite attracts,
“The Test Case” - a story on the Indian Army‘s first female test case in a combat role,
“Dev DD” - a show depicting a female Devdas who is wilder than the imagination and “Romil and Jugal” –
a passionate tale of Romeo and Juliet with a twist. We maintain our pedigree of delivering captivating
content, aimed at the new-age viewers.
As times change, the world-view of people also changes. By aligning ourselves to
the aspirations of evolving audiences, we strive to deliver content that grips and entices them.
Our legacy is of our stories, expressed to viewers in the most appealing of ways. We continue to
deliver the same as we understand what ticks, placing our creative zeal in all that we do.
We would like to thank all our employees for their contribution and we look forward to
their continued support in maintaining our leadership position in the industry.
We would also like to thank all our shareholders for continuing to trust and believe
in the Company and look forward to your continued support as we scale new heights with ALTT.
